TP-Link
TP-Link, a global provider of reliable networking devices and accessories, was established in 1996. Recognized for their stability, performance, and value, TP-Link’s products address the networking needs of all individuals. The company’s offerings have evolved with the connected lifestyle, continually exceeding tomorrow’s demands.
The company was founded by Zhao Jianjun and Zhao Jiaxing to market a network card they had developed, inspired by the “twisted pair link” concept coined by Alexander Graham Bell. As TP-Link expanded its international reach, its product range grew to include high-speed cable modems, wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, power-line adapters, print servers, media converters, wireless adapters, power banks, USB hubs, and smart home devices.
TP-Link stands out from competitors as one of the few major wireless networking companies to manufacture its products in-house. This control over components and supply chain makes it unique and competitive.
With sub-brands like Deco, focusing on mesh-network products, Neffos for smartphones, and Tapo, for smart home appliances, TP-Link addresses a variety of customer needs. They serve their products globally via traditional retailers, online retailers, wholesale distributors, direct market resellers, value-added resellers, and broadband service providers.